Seller stage
Choose an agent, agreement and campaign
Ask each agent to show the evidence behind the appraisal, the written work plan, total seller costs, agreement terms, reporting rhythm and what changes if the first plan does not work.
An appraisal is an opinion supported by evidence, not a valuation guarantee. Compare the sales selected, their dates and property differences, then ask how the proposed range connects to the recommended method of sale and likely buyer groups.
Read the agency agreement before signing and obtain legal advice if anything is unclear. Check the agency type and term, commission calculation, marketing authority, cancellation and whether another agreement could expose the seller to more than one commission claim.
The campaign proposal should name its audience, channels, assets, seller-paid costs, reporting and fallback decisions. Method of sale is part of that plan. Explore trade-offs and questions, but do not assume auction, tender, deadline, advertised price or negotiation produces the best result for every property.
Questions to resolve
- Which comparable sales support the range?
- What work and buyer follow-up are included?
- What exactly is authorised by the agency agreement?
- When will the campaign be reviewed and by whom?
Stage checklist
- Verify the agent's licence on the public register.
- Record comparable sales and adjustments.
- Compare written marketing inclusions and total costs.
- Have the agency agreement reviewed before signing if needed.
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