Seller stage
Run the campaign, viewings and feedback safely
Use a dated campaign log to separate activity, buyer comments and agreed decisions. Protect private items before every viewing and ask what the evidence means instead of comparing it with invented benchmarks.
Before marketing begins, review the listing copy, photographs, floor plan, chattels and viewing instructions for accuracy. Decide how occupants, tenants, children and pets will be handled, and remove or secure valuables, medication, documents, devices and visible personal information.
A useful vendor report records enquiry, viewings, repeat interest, written feedback, offers and the agent's follow-up. Counts without context can mislead. Ask which buyer groups responded, what objections repeated and what action is proposed, then record the seller's decision and review date.
Feedback may be inconsistent or incomplete. It should inform a conversation about price expectations, presentation, method and marketing, not trigger an automatic recommendation. Material campaign changes should be agreed in writing and checked against the agency agreement and legal advice where relevant.
Questions to resolve
- Is every public property detail accurate?
- Which feedback themes repeat across qualified buyers?
- What action was agreed, by whom and for what review date?
- What private or high-risk items must be secured before access?
Stage checklist
- Approve listing assets and viewing instructions.
- Complete the security check before each viewing.
- Record campaign activity without personal buyer data.
- Write down agreed changes and the next review date.
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